Planning a Budget For Your Expenses
Making a
budget for a home business
start-up is more of an art than it is a science. No
matter how exactly you think you’ve pinned down all your
expenses, it’s guaranteed that
more will appear that you either didn’t think of or just
couldn’t have predicted. That’s why you need to make sure
that you always plan for every possible
expense.
Things
Break
Remember that any equipment you buy can go
wrong, no matter how expensive or high quality it was
(this is especially true of anything IT-related!) When
things break, you probably won’t need to buy a new one,
but you’ll at least have to wait for the manufacturer to
replace what broke. This can lead to days of lost or
less-efficient business, and cost you money. Budget for
equipment failures.
People are
Unpredictable
When you hire staff, you have no way of
knowing that they aren’t going to let you down. You might
have worked out that it takes $200 to train one new staff
member, but what do you do when that newly-trained staff
member quits and moves away after three weeks at the job?
You’ve got no choice but to train someone else and take
the loss. Budget for staff
turnover.
The World is
Testing You
Or at least it can sometimes feel that way. Just when you’ve
got everything perfect, someone sets up a little construction
site next door, and drives your business away. Or maybe it
rains for a few weeks, meaning that there’s just no demand for
your bouncy castle hire business. Whatever, you need to budget
for times when you’ve got no customers – and make sure you have
something else to be getting on with in the
meantime.
Customers are
Out to Get You
‘The customer is always right’, right? Well,
yes, but their ‘rightness’ can sure cost you a lot of
money. You have to be prepared to take huge losses to pay
off complaining customers. Remember that one unhappy
customer can undo hundreds of dollars worth of marketing
efforts – once you make a customer unhappy, your options
are to take a loss fixing the situation or to take an
even bigger loss when they tell everyone how you didn’t.
The only way to avoid this expense is to please all of
the people all of the time, which just isn’t possible.
Budget for unhappy customers.
Competitors Kick
You When You’re Down
If one of your competitors spots a good
opportunity to take some business from you, they won’t
hesitate. You need to have a ‘war chest’ ready to make
aggressive offers and marketing efforts, and be prepared
to get into a full-scale price and advertising war with
the competition. It’s massively frustrating to be in a
position where your rivals are getting all your business
simply because you already used up your marketing money
for this month. Budget for war.
Double Your
Budget
Whatever happens, remember that
under-budgeting is the worst mistake you can make. It’s
known as ‘under-capitalisation’, and is generally thought
of as one of the quickest ways to kill a business –
anyone who might be willing to give you finance will just
think you’re a fool if you’ve under-capitalised your home
business, and might even refuse to lend to
you.
Most home businesses budget only a few
thousand dollars for their expenses thinking that they
already have everything they need. People don’t realise
how quickly little costs like having some business cards
made or getting your suit dry-cleaned start to add up.
This doesn’t apply for other kinds of business, but if
you’re like 99% of home business starters, you really
ought to double your budget. If you doubt me, start
adding up all your ‘little’ expenses over a year, and see
what happens.
Budgeting for every expense in your
initial plans shows that you’re not the kind of person
who thinks that everything’s going to go right for them
just because they’re so great – instead, you’re a
practical businessperson who knows that anything that
could go wrong probably will, and you plan to make a
profit anyway. There is a difference, after all, between
arrogance and cool-headed determination, and it’s one
that the people with the money want to see. Every bit of
time you spend working on your budget will pay off
greatly.
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Managing
Risk
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